You’re great at what you do. But the people who’d hire you don’t know who you are.
I interview you for stories from your work and life, write your posts in your voice and help you set up a DM system to get readers onto sales calls.
Work 1-to-1 with Josh Hannen. No outsourced writers.
Founder of Professional Training Business
“Before working with Josh, LinkedIn was a chore for me... I posted inconsistently on LinkedIn, without a clear focus or purpose.”
Before working with Josh, LinkedIn was a chore for me. Up there with putting the washing away, mowing the lawn, putting the rubbish out. I knew I needed to be present on LinkedIn but struggled for motivation.
I posted inconsistently on LinkedIn, without a clear focus or purpose. In 5 months, working with Josh, my following has grown by over 4,000 followers (up 110%), my content has generated 855,000 impressions (up 188%) and I've over 9,000 likes (up 120%). Engagement is up across the board.
LinkedIn has driven a 20% growth in sales for my business in the time I've been working with Josh.
Josh is great to work with. He is insightful, creative and super supportive. I really enjoy the 1 to 1 sessions we have, they help me to clarify where I am taking my business.
Founder of Amazon Marketing Agency
“My favorite part of working with Josh - I work with him directly always”
I run an Amazon agency. Since September, working with Josh has changed how I show up on LinkedIn completely. My following has grown by 2,464 followers (up 56%), my content has generated 323,000 impressions (up 869%), and I've had 3,201 likes and 1,255 comments, up 648% and 3,591% respectively. More importantly, that visibility has translated into over six figures of pipeline for the agency.
My favorite part of working with Josh - I work with him directly always. He's deep in the data and always shows up with data-driven suggestions. And he will hold you accountable to stay consistent in a kind, friendly way.
Josh is a stand-up guy. He's genuine, he's deeply invested in your business and you personally. He's become a real friend and I could not recommend him more.
“I've been lucky to have Josh as a supporter and coach since 2025 to help me find my voice online. … Thanks to Josh’s highly thoughtful and actionable approach I could stop doing what didn’t fit my profile and get a clear action plan for what does. I’d highly recommend him if you’re unsure how to approach your content strategy and how to show up authentically.”
“I really appreciated his insight and direction. He comes highly regarded from peers. He is spot on with his guidance and is so approachable — if you haven’t had an opportunity to tap into his brain I would highly recommend it.”
“Before we started, my LinkedIn was dead. I would rather eat metal nails than post or engage with it. … My perspective on what LinkedIn can do for me and how to use it to grow my business has shifted completely. … The connections I’ve started to make are real … He is considerate and hands on in a way no other program is.”
“Josh has been a huge help in refining how I position myself and speak to my target audience. He’s pushed me outside my comfort zone, challenged my thinking, and helped me see things from perspectives I wouldn’t have considered on my own. … He really knows LinkedIn, from content and positioning to profiles and DMs. But what I’ve come to value just as much is having him as a thought partner. He’s someone I can bounce ideas off of, challenge assumptions with, and trust to give me an honest perspective as I grow my business.”
“In the 9 months since I began working with Josh, not only have I gained confidence in the content I post on LinkedIn but I have real results that support a productive client pipeline for fractional work including almost double the follower count with over 40% of those fitting my ICP profile. … Josh’s framework is practical for busy professionals … and presented in a way that makes LinkedIn become a valuable routine in your small business. Beyond this, he’s an incredible cheerleader and genuinely great person to work with.”
I'm Josh Hannen, a UK-based LinkedIn ghostwriter and the founder of Your Differential. I work with founders in the UK, the US and around the world.
Before this, I spent 8+ years in the music biz building global audiences for artists like Moby, Pendulum, The Kooks and McFly.
It taught me that whether you're an artist or a founder, being great at what you do only gets you so far if nobody knows you exist.
Which is why I launched Your Differential → to help founders build a personal brand and a pipeline of leads on LinkedIn.
Two years later, the business turns over 6 figures, built with the same system I use for clients.
I keep the business small so I work with every client directly. I run every interview and write every post myself, wherever you're based.
Your competitors sell similar services at similar prices. Your stories are the only thing that truly separates you. It's all gold you should be using… e.g. the client you nearly lost in year one, the opinion you keep getting told off for sharing.
Writing those stories well enough to attract prospects requires real skill. At a lot of agencies, the founder sells you the service and a junior writes your posts from a brief.
I work the other way. I run your interviews, write your posts and speak to you on every call. By month three, I know your family's names, your favourite drink and where you want to go on holiday next year.