You’re great at what you do. But the people who’d hire you don’t know who you are.
I interview you for stories from your work and life, write your posts in your voice and help you set up a DM system to get readers onto sales calls.
Work 1-to-1 with Josh Hannen. No outsourced writers.
I'm Josh Hannen, a UK-based LinkedIn ghostwriter and the founder of Your Differential. I work with founders in the UK, the US and around the world.
Before this, I spent 8+ years in the music biz building global audiences for artists like Moby, Pendulum, The Kooks and McFly.
It taught me that whether you're an artist or a founder, being great at what you do only gets you so far if nobody knows you exist.
Which is why I launched Your Differential → to help founders build a personal brand and a pipeline of leads on LinkedIn.
Two years later, the business turns over 6 figures, built with the same system I use for clients.
I keep the business small so I work with every client directly. I run every interview and write every post myself, wherever you're based.
Your competitors sell similar services at similar prices. Your stories are the only thing that truly separates you. It's all gold you should be using… e.g. the client you nearly lost in year one, the opinion you keep getting told off for sharing.
Writing those stories well enough to attract prospects requires real skill. At a lot of agencies, the founder sells you the service and a junior writes your posts from a brief.
I work the other way. I run your interviews, write your posts and speak to you on every call. By month three, I know your family's names, your favourite drink and where you want to go on holiday next year.